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Badania jakościowe – metody i zastosowania /
author Kaczmarek, Mirosława.

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Badania marketingowe Metody i techniki 
author Kaczmarczyk, Stanisław

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Badania marketingowe Podstawy metodologiczne 
author Churchill, Gilbert A.

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Badania marketingowe podstawowe kierunki 
author Sagan, Adam

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Badania marketingowe metody i techniki 
author Kaczmarczyk, Stanisław

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