Lists > Corporate Branding

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B2B brand management /
author Kotler, Philip.

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Brand leadership /
author Aaker, David A.

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Corporate Reputation : Brand and Communication / 
author Roper, Stuart.

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Designing brand identity : an essential guide for the whole branding team / 
author Wheeler, Alina.

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / 
author De Chernatony, Leslie.

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Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management / 


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