Strategiczny marketing w rozwoju jednostki Prace Naukowe AE Katowice 
author Langer, Wanda

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Marketing szeptany buzzmarketing z ust do ust - jak robić szum medialny wokół siebie, 
author Hughes, Mark

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Sztuka kształtowania wizerunku
author Drzycimski, Andrzej

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Lojalność klientów modele, motywacja i pomiar 
author Urban, Wiesław

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Kreowanie globalnej marki Magia Harry'ego Pottera 
author Brown, Stephen

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E-marketing w akcji czyli jak skutecznie wzbudzać pożądanie klientów i 
red. Pankiewicz, Konrad

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Reklama i PR na rozdrożu?
red. naukowa Mruk, Henryk.

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Marketing lateralny
author Kotler, Philip.

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Marketing szeptany zachęć ludzi, aby mówili o twoich produktach 
author Sernovitz, Andy

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Znajomi na wagę złota podstawy marketingu w mediach społecznościowych 
author Barefoot, Darren

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Zarządzanie ochroną marki
author Post, Richard S.

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Strategia marki
author Altkorn, Jerzy

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Business-to-Business Internet Marketing Seven Proven Strategies for Increasing Profits 
author Jones, Susan K.

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Marketing usług medycznych
author Dobska, Monika

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Koncepcje, strategie, decyzje
 

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Podstawy marketingu ćwiczenia 
red. naukowy Karwowski, Jan

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Cases in Marketing Management and Strategy An Asia-P 
author Quelch, John A.

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Strategiczne zarządzanie marketingiem
author Penc-Pietrzak, Ilona.

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Marketing nie stoi w miejscu Nowe spojrzenie na zysk 
author Jain, Dipak C.

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Marketing Strategies for Central and Eastern Europe
author Arnold, Stewart

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Zależności przyczynowo-skutkowe w badaniach rynkowych
red. Młynarski, Stefan

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Metody ilościowe w badaniach marketingowych
author Rószkiewicz, Małgorzata

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Analizy marketingowe
author Strzyżewska, Marianna

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Marketingowa strategia firmy typu holdingowego strategia działalności gospodarczej i strategia 
author Kassay, Stefan

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Marketing dla małych i średnich przedsiębiorstw
author Pawłowska, Bratumiła

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CRM zarządzanie kontaktami z klientem 
author Dejnaka, Agnieszka

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Zarządzanie marką
author Kall, Jacek.

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Podstawy marketingu : praca zbiorowa /  
red. Altkorn, Jerzy.

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Marketing usług profesjonalnych Materiały z konferencji pod redakcją Kazimierza Rogozińskiego 
red. naukowy Rogoziński, Kazimierz

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Blogowanie w biznesie rewolucyjny sposób na zwiększenie sprzedaży, 
author Wright, Jeremy

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