Customer Relationship Management : a databased approach 
author Kumar, V.

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Understanding and managing customers
author Doole, Isobel

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Marketing of High Technology Products and Innovations
author Mohr, Jakki

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Principles of marketing
author Kurtz, David L.

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Principles of marketing
author Kotler, Philip.

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Services Management : the new paradigm in hospitality 
author Kandampully, Jay A.

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Marketing the proffesional services firm : applying the principles and the science of marketing to the professions 
author Young, Laurie

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Marketing research : an applied approach 
author Malhotra, Naresh K.

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The ultimate guide to electronic marketing for small business : low-cost/high-return tools and techniques that really work 
author Antion, Tom

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The encyclopedic dictionary of marketing
author Khan, Kaleem Mohammed

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Strategic brand management
author Elliott, Richard

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Marketing channels
author Stern, Louis W.

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Mobile marketing : achieve competitive : advantage through : wireless technology 
author Michael, Alex

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Internet marketing : strategy, implementation and practice 
author Chaffey, Dave

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Leading the sales force : a dynamic management process 
author Darmon, René Y.

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Marketing research : tools and techniques 
author Bradley, Nigel

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Marketing communications : engagement, strategies and practice 
author Fill, Chris

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Services Marketing : managing the service value chain 
author Bruhn, Manfred

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International Direct Marketing : principles, best practices, marketing facts 
author Kraftt, Manfred

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Marketing research : an applied approach 
author Malhotra, Naresh K.

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Customer Service Intelligence : perspectives form human resources and training 
author Wager, Lynn Van Der

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Power brands : measuring making and managing brand success 
author Riesenbeck, Hajo

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Strategic brand management : building, measuring, and managing brand equity 
author Keller, Kevin Lane

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Marketing plans : how to prepare them, how to use them 
author Mcdonald, Malcolm

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Problems in marketing : applying key concepts and techniques 
author Moutinho, Luiz

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Marketing strategy : the difference between marketing and markets 
author Fifield, Paul

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Motivational marketing : how to effectively motivate your prospects to buy now, buy more and tell their friends too 
author Imbriale, Robert

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The Marketing Book
author Baker, Michael

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Global Marketing : A decision-oriented approach 
author Hollensen, Svend

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Understanding risk : The theory and practice of financial risk management 
author Murphy, David

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Integrated marketing communications : european edition 
author Ouwersloot, Hans

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Marketing strategy and competitive positioning : fourthb edition 
author Hooley, Graham J.

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Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new "SCORPIO" model of market strategy : first edition 
author Fifield, Paul

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Marketing communications : a european perspective : third edition 
author Pelsmacker, Patrick De

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The advanced dictionary of marketing : putting theory to use 
author Dacko, Scott G.

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Marketing : real people, real choices 
author Solomon, Michael R.

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Marketing research : an international approach 
author Schmidt, Marcus J.

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Marketing research : an applied approach : third edition 
author Malhotra, Naresh K.

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Critical marketing : contemporary issues in marketing 
author Tadajewski, Mark

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