Conversion Attribution in the Online Environment - Identification of Crucial Decision Path Stages : Theory and Case Study /

Autor Zaremba, Arkadiusz.
Journal: Marketing i Rynek . nr 4 / 2019 Physical description: s. 15-29 Keywords: Internet | Reklama w Internecie | Internet advertising | Zachowania konsumentów | Consumer behaviour | Proces podejmowania decyzji | Decision-making process
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