Business Model Generation : a Handbook for Visionaries, Game Changers, and Challengers /

Autor Osterwalder, Alexander.
Additionaly authors: Pigneur, Yves.--Autor | Smith, Alan.--Projektant | Clark, Tim.--Redaktor--Autor | Pijl, Patrick van der.--Producent Series: Strategyzer Series Publisher: John Wiley & Sons, (Hoboken :) , 2010 Physical description: 278, [3] strony : ilustracje ; 19 cm. ISBN:. Keywords: Business models | Modele biznesowe | Design | Projekt | Strategy | Long tail | Koncepcja "długiego ogona" | Customer insights | Informacja o kliencie | Ideacja | Ideation | Visual thinking | Myślenie wizualne | Storytelling | Blue oceans strategy | Strategia błękitnego oceanu | Business model design | Projektowanie modelu biznesowego
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Bibliografia na stronie 276.

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